The Only 2 Things That Matter to Making More Money

Stop overcomplicating it. There are only 2 ways to make more money.

Author

Vince Porter
April 13, 2026

Table of Contents

Last week we covered leading and lagging indicators. If you missed it, go back and read that one first. It sets the stage for everything here.

Today I want to take you back to 2005. I was 27 years old, fresh out of a big accounting firm, and convinced I knew more than I actually did. My dad and I walked into a client's office. The client needed help making more money. My dad sat down, looked him in the eye, and said:

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"There are only 2 ways to make more money in your business. You can make more revenue, or you can cut your costs. That's it."

I rolled my eyes. I had spent years working with Fortune 500 companies. I thought the answer had to be more complicated than that.

I was wrong.

My dad had a gift for cutting through noise and giving clients something they could actually use. And at the end of the day, he was exactly right. Every strategy, every tactic, every financial improvement traces back to 1 of those 2 levers.

There are a million ways to work each lever. Pricing strategy, volume growth, vendor negotiations, expense audits. It can get complicated fast. But the framework never changes. When a client walks in and says they need more money, the first question I ask is: which lever are we pulling?

That simplicity is not a shortcut. It's a compass. It keeps you from chasing 10 things at once and getting nowhere on any of them.

The best advisory work I do starts with this question and then connects the answer to the leading indicators that drive each lever. That's where the real work happens.

Applying the Second Lever: Cutting Costs the Right Way

Upcoming Webinar, 4/27 @2pm CST - Reducing Healthcare Costs w/out cutting benefits

One of the biggest and most overlooked ways to pull the “reduce costs” lever is your healthcare spend. Most businesses are told to accept annual increases and move on, but there are better options. Our benefits advisor, John Ferguson of The 360 Agency, who manages our group healthcare and vision plans, is hosting a webinar to show how Texas employers are taking a more strategic approach without cutting benefits. He’ll break down where costs are really coming from, what you actually control, and how smarter plan design and pharmacy strategies can drive meaningful savings. He’ll also walk through a real Texas case study so you can see exactly how this works in practice.

Register Here - April 27th at 2pm , cant make it , register anyway to get the recording

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See ya next week !